WHAT I’VE DONE SO FAR

Below you will find a list of the more recent work experiences I've had. However, the reality is when you love what you do you can't call it work!

BRAG

MANAGING PARTNER

Dubai - 2017 - Present

• Develop unique turnkey IP solutions for destinations to enhance their destination marketing efforts and overall product offering.

• Conceptualization, ideation and execution of experiential events.

• Managed and mentored business leaders from the Brag+ incubator program to help develop their short and long term business strategy.

CNN International

Account Manager

Dubai / Abu Dhabi - 2009 -2017

• Manage team of 4 (Planner, Booker, Digital and TV operations) reporting into London HQ.

• Generated $15M in YoY revenue as part of a wider $32M Middle East target.

• Key Accounts under management represent 50% of annual regional revenue.

• Worked closely with editorial and branded content division to develop proprietary content for clients ranging from government ministries, semi-private and private organizations, with a focus on Destination Marketing and communication strategy development.

• Clients include but not limited to: Cadillac, Chanel, Dubai Tourism Commerce and Marketing, Dubai Healthcare City, Emirates Airlines, Etihad Airways, Investment Corporation Dubai, Kuwait Fund, Masdar, Mubadala, Oman Air, Samsung and Siemens.